Clans. Supercharge Your Business
REVOLUTIONISE YOUR BUSINESS. SUPERCHARGE YOUR WORLD
Today’s blend of head, heart and the web gives business owners a new and dynamic way to grow equity.
Clans. Supercharge Your Business demonstrates how this power energizes magnetic communities as a best practice, business-building strategy.
By positioning your purpose online using laser-sharp story telling, Clans explains how to find and engage your most wanted customers.
The book then reveals the second, vital ingredient. By connecting your people to an aligned cause, you’ll start a different dialogue that drives a thriving clan.
You’ll also learn the 7C Plan to Clan system:
• Clarity: the importance of purpose
• Curiosity: the merits of being inquisitive
• Coherence: order your business online
• Control: own your online space
• Communicate: the art of influence
• Connect: find, invite, engage, enrol
• Collaborate: turn ordinary into extraordinary
Sandy McDonald started a clan that has built itself to more than 10,000 members. They tackle the enormity of 2.7 million AIDS-orphaned children in southern Africa.
The story of this remarkable community underpins the central conviction of Clans.
Ideas fuelled by passion, powered by purpose and told with authenticity ignite and unite the spirit of your people. That’s what builds your clan.