Why You Must

Why you must blog covers every aspect of how to blog to share connect and relate with, create and grow your business community.

Making goals manageable

Thumbnail image for Making goals manageable December 23, 2011

Whoa. New Year is almost upon us. Again! For most in business, that signals a flurry of planning and goal setting. What looked so simple through the lens of those new year endorphins, (yeah, rebuild website, reposition brand, build business to x thousand dollars, get xx number of new clients, become social media guru, build [...]

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Why you must blog makes a whole lot more sense wearing an $80 billion price tag

Thumbnail image for Why you must blog makes a whole lot more sense wearing an $80 billion price tag August 10, 2011

When national media run lead stories about the internet equalling the value of Australia’s iron ore exports, knowing how to blog for profit makes a heap of sense. Australian news media this week seized on a report commissioned by Google Australia and carried out by by respected economics researchers, Deloitte Access Economics. The study, titled [...]

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Two young sites show why you must blog

Thumbnail image for Two young sites show why you must blog May 26, 2011

Yes, blogging, or content marketing as it is now being called in some circles, is great for business. But here are two great examples of why you must blog for reasons other than business, although both of these have potential to add residual income. One of them is a personal victory. My older daughter, Kalai [...]

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Let’s start at the very beginning!

Thumbnail image for Let’s start at the very beginning! February 13, 2011

A week can be an aeon online. So much crammed into so little time, by so many people. What would have taken scribes decades to conceive, write and publish is now just a mere blink. Inspiring Women Online was an idea born out of the notion that wearing two hats is not effective for anyone. [...]

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Step by step

Thumbnail image for Step by step January 20, 2011

Today is the first day of a task that feels very challenging right now, writing the script for the product. I will take it step by step, just as I intend to teach it. It is not about how to blog, although it will include some discussion on why you must blog! It is really [...]

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On the edge

December 22, 2010

Have you stood at the edge of a precipice? It is difficult to stand still and quietly, to garner your thoughts, to direct your focus. To act. You are akin to a demented marionette. Anyone who has reinvented themselves completely, or embarked on a massive learning curve, thrown themselves into the ring, pursued a grand [...]

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What does blog mean?

August 30, 2010

What does blog mean?* A frequently asked question, but when ‘to’ is added as in ‘what does to blog mean’, the question becomes far more interesting. In this, the second decade of blogging, what it means to blog has broadened, as governments, the media, corporates and small businesses garner the power of this dynamic communication [...]

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