Every month, a group of international bloggers drains their collective heads for all the very best of practice knowledge and expertise they have on a chosen business topic.

The result is intriguing: different styles, voices and experiences. And always ideas, lines, memes, nuggets: something that will change the way you think about running your business, client servicing, online marketing, productivity, even life. I’m privileged to belong to this group.

This month, The Carnies (Word Carnival Bloggers) are bringing you the very best online tools under $10 a month. It’ll be as always, a monty. You can read them here.

I’m also fortunate enough to belong to another community of entrepreneurs, known fondly as the KPI’s. We have a private Facebook group. Recently there was a post asking what might be the best scheduling platform.

Now, I’m no tech guru and I have a very serious problem for a coach and business professional. I’m time dyslexic. Seriously, if it’s not a known syndrome, it should be.

An overwhelming belief that I can do what should take eight hours in two, means I’m always double booking, always apologising, always running late, always under stress. To compound the problem, I still prefer a paper diary.

Even though everything about a paper diary makes me a fraud. There I am, talking about Getting It Right Online and then pulling out my trusted A4 KasCare diary to hand write in an appointment, usually over layers and layers of white-out tape.

Sad. But I just didn’t have sufficient momentum to make a change, until . . . Acuity Scheduling.

Don’t get me wrong, it wasn’t because it was an online calendar that started this shift in behaviour. No. It was something much, much more profound than that.

Acuity Scheduling is a mechanised sales process.

The aforementioned KPI’s are people who have gone through a rigorous business course called Key Person Of Influence, now in four continents, including the USA.

We learned a lot about sales. It included organising your sales process so that you give away some really good stuff with no strings attached, then introduce a low risk ‘get a better look at what I am capable of type of engagement’, which, if you are good at your stuff, should lead to a ‘how do I get more of you’ core offer.

It’s an effective strategy. But not always easy to implement for the wallflowers of the sales world.

Acuity Scheduling allows you to organise your flow of offers in a way that is so transparent, accessible and sensible, it just takes the bum-clenching ‘Now I must tell you how much that is going to cost’, out of the equation.

This is how it works. It costs you $10 a month. It’s dead simple – you create your different appointment types and then embed the code on your website page.

Here’s the rub. You have to have created some sort of desire first.

You. You fabulous person; your must-have offer; your inestimable influence; your online profile – whatever it is that makes people want a piece of you. Because, if you haven’t, no matter how irresistible your appointment possibilities, frankly, no one gives a damn.

How do you do that? Blogging of course. Telling your story. I’ve written a tome in here about why you must blog to support this strongly held conviction. Here are some good bedtime reads.

Five good reasons to blog
Blogging is your legacy
Battle of the brains. Seven ways to shut your lizard up.

So get blogging. Then sort out your Acuity Scheduling appointments.

At the very least, you’ll have people wanting to talk to you. And as Kylie Bartlett said when she introduced me to this very likeable tool, people self police when they book a 20 minute free chat. “Oh, I know I haven’t got long, so let’s get straight to the point”.

If like me, you’ve given away countless eons consulting for free on the phone or over coffee, this just has to be the best way to win back that time while offering your value on the back of it. Win for everyone.

And if you want time with me, then book it right here without white tape and double booking. That’s if I get to put in all my appointments first of course.


Good blogging for business

August 24, 2014

Hello and welcome to Why You Must Blog. It was a privilege to talk to you about the importance of good blogging for your business. Bernadette Schwerdt interviews Sam Mutimer, Kylie Bartlett, Ludwina Dautovich and me on matters online at the Casey Cardina Business Expo. Blogging is a mighty topic and challenging to capture in [...]

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A wild ideas guide. How to leverage them and not lose them.

Thumbnail image for A wild ideas guide. How to leverage them and not lose them. July 29, 2014

Just before the turn of the last century –1999 – Roger, my partner in business and life, and I were watching the waves crash on the rocks at Marengo, a favourite place for reflection. We were just about to invest in our first business website and were talking with great excitement about everything we hoped [...]

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Lessons on intent from a pre-term baby and her carers

Thumbnail image for Lessons on intent from a pre-term baby and her carers June 1, 2014

The last few months have taken our family into completely uncharted territory. The result is the birth of our first grandchild two weeks ago. A tiny but perfectly formed baby girl born eight weeks pre-term, who stole our hearts in an instant with her quiet but determined reserve. Territory in the maternity hospital has become [...]

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An Owen Meany moment and blogging

April 29, 2014

For some weeks now on my morning walk, I’ve past this broken wooden chair left on the grassy sidewalk, its splintered arms raised upwards in sinister shards. In my mind, they seemed to beckon an unwary and possibly drunken teenager returning home in the dark to gravely injure themselves. One morning, haunted by this image, [...]

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Blog your way out of the gulf

March 25, 2014

We’ve spoken about your health in business, but what about your mental health? This month the Word Carnival bloggers tackle “Mental Health and Your Business.” In our three decades of business, we’ve employed upwards of 50 people. I used to count how many of their names ended in ‘a’, including my own. Along with other [...]

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5 good reasons to blog

Thumbnail image for 5 good reasons to blog February 17, 2014

A blog post doesn’t gather dust on a bookshelf. It’s there for as long as we have a world to power the Internet. Please don’t take your knowledge, research and experience into your dotage or the grave unsung. It is your legacy. Sandy McDonald, from a presentation in February 2014 Blogging is a game changer. [...]

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Blogging is your legacy

Thumbnail image for Blogging is your legacy January 28, 2014

If you’re not past midlife yet, one day you will be. Then this scenario will be common to you. If you’re decades off, then this is about your parents. Either way it remains relevant. This is the first Word Carnival post for 2014 based on one of our Carnies becoming a new parent in January. [...]

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Feed your army broccoli. And blog.

January 12, 2014

Have you ever noticed how people who have spent some decades involved in their profession are often great story tellers? Their knowledge, both lived and learned is innate, they hold great store by it and they have a fund of anecdotes to illustrate it. People who are in their sixties have been working for over [...]

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The first seven, costly business blogging mistakes

Thumbnail image for The first seven, costly business blogging mistakes November 26, 2013

This is a cup of tea/glass of wine post and the last in the 2013 Word Carnival series. This month, “A Hundred Ways to Screw Up When Buying Or Building A Website”. For start ups, entrepreneurs, corporate escapees and business owners (of all sizes), the question is no longer ‘should I be blogging’, but ‘how [...]

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